Selling Kamloops Real EstateHome Seller's Guide > Marketing Your Home > Appeal to the Senses to Sell Your Home

 

KAMLOOPS REAL ESTATE

HOME SELLER'S GUIDE: APPEAL TO THE SENSES


Senses

Chances are if you're selling your home you'll have many buyers viewing your home. You'll have open houses and buyer meetings. This may take place over several days or several weeks. If your home is in top condition, many potential buyers will want to inspect your home. The more buyers, the more likely you'll sell your home faster. While you may want to expose your home to as many potential buyers as possible, don't forget to use some common SENSE during these showings.

Usually, when a buyer is looking for a home, they'll meet with a REALTOR® and spend several days looking at houses, from dawn until dusk. The REALTOR® provides feature sheets for each property. A buyer will spend anywhere from a few minutes to an hour or more at each home, eliminating those homes that don't fit their needs. With so many homes to view, the details of a specific home can become blurred. That's why it's common for a home buyer to rely upon impressions, feelings and comfort level when considering a home.

When it comes to selling your home, there's a number of things you can do to increase the comfort level of potential purchasers. In fact, with some attention to the four senses, you'll make your home much more appealing. Most importantly, you'll create an impression buyers can't resist.

Sense of Smell

Remember Mom’s homemade apple pie or bread? Nothing says warmth, comfort, and security like the combination of vanilla, nutmeg, cinnamon and wheat, baking in the oven. But you don't have to bake each time a prospective buyer arrives. There are many other easy tricks to introduce pleasant smells into your home:

  • Place a piece of bread (sprinkled with vanilla, nutmeg, cinnamon, or cloves, of course) into the oven on a low temperature for several minutes
  • Purchase frozen bread dough. Follow baking directions—simple and easy
  • Have a bakery prepare two dozen unbaked cinnamon buns. Freeze. It only takes a few minutes to defrost. When you're expecting a buyer, pop two or three into the oven, at 425 degrees for about 30 minutes
  • Place a few drops of vanilla on light bulbs. Turn on all the lights prior to a showing
  • Purchase an inexpensive potpourri cooking pot. You can add fragrance with oil, beads, spices, or perfume. Leave it simmer and refill every two or three days
  • Add a few drops of vanilla, nutmeg or cinnamon to a pot of water and let simmer for a few minutes

A word of caution: too much fragrance can be unpleasant and distracting. People may wonder what you're trying to hide with an overpowering effect. Buyers will also remember the lingering garlic, onions and curry long after they've forgotten the colour of the bedroom walls.

Sense of Sight

Visual enhancements can add colour, warmth, texture and atmosphere to your home. Items such as colourful pillows, vases with vivid flowers, plants, and attractive afghans help to provide the feeling of a bright and cheerful home. A word of caution: too many decorating items create a cluttered, crowded feeling. Neutral decorating tends to work best. Anything unusual tends to distracts the visiting buyer.

Sense of Hearing

Gentle background music can provide a relaxing atmosphere for the viewing. Find some “elevator music” that's non-offensive and easy on the ears.

Sense of Touch

Be sure that all high-traffic surfaces are clean and clutter free. it is not uncommon for a potential home buyer to run their hands over a bathroom sink, or a kitchen counter. When surfaces are clean and freshly disinfected, you create a cared for feeling.

When you pay attention to smell, sight, hearing and touch, you will present a more attractive atmosphere for a potential buyer. When you give your home these inexpensive touches, you can help pay big dividends with buyers.