Selling Kamloops Real EstateHome Seller's Guide > Thinking of Selling? > The Benefits of Having a Tech Savvy Agent




tech-savvy agent

Larger Pool of Buyers

Some homeowners decide to sell their homes themselves to save on the real estate commission. However, marketing research indicates that exposure to the most amount of buyers nets the best sales price. A while ago, buyers would search for homes using the traditional avenues of newspapers and magazines. However with more contemporary avenues like online marketing the supply of buyers drastically has shifted. More than half of all home buyers go online to search for properties! Often times "For Sale by Owner" have less of an opportunity for a potential buyer to find his property as they don't have the reach of an established office to provide them with several marketing tools. This could translate into less exposure, a lengthier time on the market, and possibly a lower selling price! Agencies like River City Realty have a proven track record of lucrative marketing strategies designed to generate high exposure for potential buyers.

Higher Sale Price

Savvy home buyers when looking at a "For Sale by Owner", automatically deduct 6-7% from the asking price. These buyers expect to be compensated for non-representation and thus remove the sales commission. In the end, the seller could actually net less than if they had listed with a REALTOR®. By working with an experienced REALTOR® you can be sure their experience in negotiation will guarantee you the most money in your pocket.

We Capture All Potential Buyer Leads

Many people on the web are looking for instant gratification. On average, if web visitors don't find what they're looking for right away, they'll stay for about a minute or less and then move on to the next thing. With some "For Sale by Owner" web sites, there's often no way to capture the visitor’s contact information for follow-up communication. Many sites lack the technology to efficiently track visitors to the site and therefore become lost leads. With River City Realty's online advertising, we can effectively communicate with potential buyers and pair buyers with sellers at ease - thus increasing your chances of a sale, sooner!

We Offer Adequate Information

A "For Sale by Owner" company lacks the technology and sophistication for proper marketing on the web. As they're often not affiliated with any established company or real estate firm, many people don't know if they are trustworthy. How does the seller know about the reputation and performance of these sites or the company? What about credibility? Anyone with a website can create the impression of being in business. Conversely, a REALTOR® who works under the banner of an established real estate company like River City Realty, has the support, technology, background and experience to attract the most qualified potential buyers. This network of people, education, resources and expertise works to the advantage of the seller, not against them.

Avoiding Costly Errors

Although it might seem like an easy task, selling a home is a complex and time-consuming process. Many "For Sale by Owner" tend to make mistakes when understanding market conditions and pricing, marketing, understanding the complete process of buying and selling, and they are often ineffective at determining qualified buyers. By enlisting the help of a reliable REALTOR® you can be sure your home is in good hands. With plenty of experience and training, REALTORS® tend to catch important things that may otherwise be missed.

Less Hassle with a Tech-Savvy Real Estate Agent

A tech-savvy REALTOR® will have access to the latest modern technology, making your life easier. These tools may include: 

  • Instant access to comprehensive neighbourhood data
  • Online virtual home tours
  • Extensive property listings in the database
  • Immediate e-mail notification of just-listed homes meeting your criteria
  • Referral networks and online forums
  • Reports and newsletters on current real estate conditions in your area 

This results in you getting more information, more efficiently. The world of real estate has changed and will continue to change. There are unlimited opportunities to give consumers the information they need to make informed real estate decisions. Whether selling or buying, it's vital to get to where the traffic is and a REALTOR® has all the tools already in place to help you. 

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